The situation we are currently experiencing caught us off guard, and although we have adapted as the days have passed, we still need to fully incorporate processes that will become more commonplace in the "new normal" that is approaching.
One of them is the transfer many of many physical activities to the virtual world: paying for services and obligations, working remotely, ordering food, shopping, connecting with family and friends, going to the doctor, exercising, workshops or meditating through tutorials, watching movies and series ...
The world has become almost 100% digital, and for the youngest it is not a novelty or an impediment, but for adults over 60 years of age “switching” towards technology is a challenge.
How to help seniors to be more digital?
This is a good time to take time at home and learn something. And if you are with your parents or grandparents, you can teach them to:
- Make a plan: it can be about how to teach your mother to pay the electricity bill, how to make medical appointments through the app or how to make video calls. If everyone agrees on the goal, it will be easier.
- Lean on paper: Remember that older adults come from a world in which manuals and tutorials were printed on paper, so use it to do step-by-step processes, tips or icon explanations, it will be of great help!
- Stay empathetic: During the process, some of their questions may seem silly to you, but to them they are real doubts and your reaction can cause frustration and embarrassment, so avoid teasing and be patient!
- Be flexible: Do not expect that they will learn technical and complex details in a single session, the results will be more effective if you teach them one thing at a time.
- Be patient: Since these generations were not born with technology, be prepared to repeat instructions or teach something several times.
Virtual operations: a must for everyone
As a health protection measure and also as a way to stay afloat, thousands of businesses and entities have implemented or are giving their customers and users a big boost to carry out digital operations.
And older adults, either due to lack of experience or mistrust, can be reluctant to incorporate them into their habits. The important thing here is that in addition to helping them familiarize themselves with these channels, they are convinced that they are safe.
For this reason, we have focused on telling our clients about the advantages of our digital channels, among which is security and ease: they can pay their bill virtually, through the Enel-Codensa App or the PSE payment button.
In addition, on our website we are informing you about the financial relief so that you are aware of why your bill may have increased or how to pay it during the confinement.
And since digital purchases are on the rise, and to make this confinement time more entertaining and easy, we offer you different options in our Conecta loyalty program catalog.
Today we remain connected with our clients and we are concerned about teaching digital culture to those who may not be as knowledgeable, so that they can function better in the coming world: we will accompany them with our energy.