The purpose and commitment of our company has been to improve the quality of life of Colombians through energy, always providing a quality service and innovating in the development of products and services in order to provide new and better opportunities for our customers.
FUNDAMENTAL FINANCIAL INCLUSION IN SOCIAL PROGRESS
In 2001, Enel - Codensa launched a financing program in Bogota aimed at the base of the pyramid, which in principle allowed all those without access to a formal loan or the banking system access to credit for purchasing household appliances and products for the improvement of their homes. The Codensa Easy Credit program not only improved the quality of life of the clients, but also allowed them to build a credit history.
During 2009, Codensa Home Easy Credit program had reached its maturity and consolidation stage, and although the model developed by the company had been successful in the local market and a benchmark both nationally and internationally so far, It was necessary to search for an investor who could potentiate it. In November of that same year, Banco Colpatria was considered the ideal ally to continue with the growth of the business.
Currently, Codensa Easy Credit has more than 850,000 active clients at the end of September, with access to more than 7,600 commercial allies and 21,600 points of sale, to make purchases in Bogotá and Cundinamarca.
A PRODUCT WITH HIGH SOCIAL CONTENT
Since its inception, Codensa Easy Credit has been a product with an important social essence, where 98% of customers belong to strata 1, 2 and 3. Users have the opportunity to get credit with an approved limit according to income from COP $ 385,000 and in only 48 working hours to carry out the credit study.
In 2017, this program was recognized by C.K. Prahalad, as a success case in the democratization of credit, thus boosting our commitment to continue working even more for the welfare of our customers, opening the offer of products, goods and services, and featuring greater coverage in commercial establishments.
During these 16 years in which Codensa Easy Credit has been part of the lives of Colombians, we remain faithful to the initial concept of the program, keeping the main objective of protecting the interests of our clients, guaranteeing that they have a dynamic and appropriate product that caters to their needs.
"In Enel - Codensa we have been transforming lives through energy for 20 years"