Electrical Engineer with extensive experience in business management and administration, business management, sales and marketing of products and services. Great knowledge of the productive sector at the national level and especially of the Electrical and Heavy Transport Sector. Skills in management and optimization of human and financial resources, quality standards and profit maximization.
EXPERIENCE
- CODENSA S.A. ESP
Market Manager March 2015 – currently.
- Energy Company of Cundinamarca S.A.
General Manager March 2011- Current
Responsible to the Board of Directors for the administration and general management of the company.
- Energy Company of Cundinamarca S.A.
Commercial manager March 2009- March 2011
Responsible for the design and maintenance of the company's commercial policy and for energy purchases to meet the company's demand.
Responsible for portfolio control and collection. Responsible for the Loss Recovery Project.
- EQUITEL Organization
Advisor to the Presidency and Board of Directors October 2008- March 2009
- CUMMINS de los ANDES and Productive Solutions (Companies of the EQUITEL Organization)
General Manager June 2006-October 2008
Responsible before the Board of Directors for the administration and general direction of the companies.
Achievements: Plan and structure the creation of the EQUITEL business holding company, made up of these two companies and Prolub and Ingenergía.
Consolidation of consumer communities made up of clients of the organization. Opening of companies to third-party shareholding.
- American Multiservices Company CAM COLOMBIA (ENDESA Group Company)
General Manager 2003-2006
Accountable to the Board of Directors for the management and direction of the company.
Achievements: Consolidate the company's participation in business with third parties not related to the ENDESA group. Opening of international businesses.
- CODENSA S.A E.S.P (Endesa Group Company)
Deputy Manager of New Businesses 2001-2003
Responsible for the design of the adaptation policy to the new environment of the company's distribution and marketing businesses.
Responsible for the sales of other products and services in the area of influence of the company and outside it.
Achievements: Consolidate the new lines of business CODENSA HOGAR, CODENSA SERVICIOS, CODENSA CONSTRUCTORES in the national market.
- ENERSIS Energy of Colombia (ENDESA Group Company)
General Manager 2000-2001
Responsible for the administration and management of the company
Achievements: Convert ENERSIS ENERGIA DE COLOMBIA into the first pure electricity marketer in the country, by amount of energy sold, with about 12% of the non-regulated market demand in 720 clients.
- ENERSIS Energy of Colombia (ENDESA Group Company)
Commercial Manager 1999-2000
Responsible for the design and maintenance of the company's commercial policy and for energy purchases to meet the company's demand.
Achievements: Achievement of break-even point within six months. Signing of more than 290 contracts for the purchase and sale of energy with customers and suppliers, trading close to 100GWh/month.
- CODENSA (ENDESA Group Company)
Head of Large Clients Division 1997-1999
Responsible for attracting unregulated clients throughout the country
International Technical Coordinator of the ALURE Project
ALURE: Project for the rational use of energy for Latin America executed by CODENSA with the European Economic Community.
Responsible for the international coordination of the project and its direction at the national level.
Achievements: Successfully completed project, presented as a model for other companies in the sector in Latin America.
- Bogota Energy Company E.E.B
Head of Energy Commercialization and Marketing Division 1996-1997
Responsible for the energy supply plan for the Distribution and Marketing company.
Responsible for attracting and serving non-regulated customers for the Company.
Achievements: As of October 1996, 50% of this market was reached at the national level.
- Manager of the Marketing Project of the E.E.B. 1994-1996
Responsible for defining the Corporate Strategy to face regulatory change and competition in the Electricity Sector.
- Head of Commercial Division Special Accounts E.E.B. 1993-1994
Responsible for the attention of the 8,000 large clients and the accounts of the official sector.
- Auditor E.E.B. 1993
Responsible for the Management control in the aspects of Generation, Distribution and Marketing of the company.
- Head of Administrative and Contracting Division Guavio Project. E.E.B. 1991-1993
Responsible for the administration of the Project work fronts and the contractual execution of the latest Project contracts and the liquidation of construction contracts for civil works and transmission lines, as well as consulting and Project audit.
Achievements: Delivery of the first two units to put an end to the severe energy rationing suffered by the country.
- Head of Division Urban Zone Subscribers E.E.B. 1990-1991
Responsible for the commercial attention of one million users in the urban area of the Capital District.
Achievements: Creation of the CEAC (Customer Service Center) first of its kind in public service companies. Participation in the creation of the CADES (Special District Attention Centers)
- Head of Subscriptions Division Rural Area E.E.B. 1989-1990
Responsible for the attention of 150,000 clients in the Rural Zone of the Department of Cundinamarca.
- Head of Department Subscriptions Rural Area E.E.B. 1989
Responsible for the commercial operation in the Rural Zone of the Department of Cundinamarca.
- Head of Fraud Settlement Section E.E.B. 1986-1989
Responsible for fraud control in users connected to the company's distribution networks.
- Fraud Settlement Engineer E.E.B. 1985-1986
STUDIES
1980-1985 Colombian School of Engineering
Title: Electrical Engineer
Boards of Directors of which he/she is a member:
- Energy Company of Cundinamarca S.A ESP
- SYNAPSIS Colombia LTDA
- Energy Employees Fund –LITTLE BOX
Age Range:
Between 60 and 70 years old.